The African Mobile Marketing & Advertising Summit is the foremost event of the year dedicated to communication and loyalty on the mobile in the emerging markets. With the huge growth of mobile communications in Africa, this event will be bringing together advertisers, communication agencies, content developers, and mobile service providers.
Estimates for the value of the mobile marketing market vary from $2billion - $11.5 billion by 2011. What is certain is that this industry is growing, and growing fast. By attending the first annual African Mobile Marketing & Advertising Summit 2008, delegates will learn how to take advantage of new revenue streams to drive growth in mobile data usage and generate highly profitable advertising revenue.
The mobile industry is gearing up for one of its biggest challenges to date and now is the time to make sure that you position your organisation to take advantage of the opportunities available. You will hear case studies from operators, big brands, advertising agencies and content providers to enable you to maximise revenue from the value chain.
This insightful Conference will roll out the powerful and state-of-the-art technology campaign strategies and tools in reaching customers and building brand awareness through mobile marketing.
There has never been a more important time to position your organisation with the mobile marketing value chain.
Learn powerful campaign strategies and techniques straight from the foremost international and local experts that will help your brand connect with the country close to 40 million mobile phone users.
Key benefits
- Network with executives from brands, telecom operators and agencies at the forefront of mobile marketing in emerging markets.
- Hear real life case studies on brands which have already implemented mobile marketing campaigns.
- Understand the challenges and barriers to mobile marketing.
- Hear from telecom carriers how they are breaking into the mobile third screen and how they can help drive uptake of the mobile through pricing plans.
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